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Reviews

Reviewed by Erica Elliott, Instructor of Digital Marketing, Grace College on 1/6/19

E-Marketing - A literature Review from a Small Businesses perspective. In E-Marketing published articles between 2003 and 2010. E-Business is totally different than E-commerce, Internet Marketing and E-Marketing. - The relevant research materials related to E-Marketing is highly distributed between many various. Download NOW Free Internet Marketing PDF eBook! At eMarketing Mixology we believe that knowledge should be shared - freely and openly. Grab your very.

Overall, a majority of the digital marketing fundamentals the text covers are still relevant today, and it includes an applicable Table of Contents, Glossary and Index. The text does do a good job of introducing the digital marketing concepts and.. read more

Reviewed by Ye Wang, Associate Professor, University of Missouri - Kansas City on 10/22/18

The introduction does a great job of summarizing all aspects of digital advertising into four words (Think, Create, Engage, Optimize), and points out the key challenges (niche communities, influential media personalities, and fragmented.. read more

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Reviewed by Rick Olsen, Professor and Chair, University of North Carolina Wilmington on 5/21/18

Very comprehensive and their shift from digital marketing to marketing in a digital world makes for a positive shift in framing the challenges the book addresses. There is a good blend of “tried and true” such as SWOT and updates such as adding.. read more

Reviewed by Catherine Jai, Associate Professor, Texas Tech University on 3/27/18

The book provides a nice 4-step strategical framework (think, create, engage and optimize) to introduce digital marketing. Under each section, there are a list of closely related subtopics covered. It is comprehensive in the way that covers many.. read more

Reviewed by Sayed Gilani, PhD researcher, Glasgow Caledonian University on 2/1/18

I was very impressed with how comprehensive the book was in relation to small business management. Additionally, there is a big appendix in Chapter 16 which reviews ideas within the book. read more

Autocad setup 64 bit. Jul 26, 2017 - You need to download and install an Autodesk product, but aren't sure if your OS is 32-bit or 64-bit. Check to see if you are running a 32-bit.

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Reviewed by Minh Huynh, Associate Professor, Southeastern Louisiana University on 6/20/17

This textbook has an excellent coverage of the subject matter. It includes almost all aspects in e-marketing ranging from emarketing tactics to strategy as well as Web design, writing for the web, marketing research. It is good for giving.. read more

Reviewed by Susan E. Bouchard, Adjunct Faculty, Rhode Island College on 4/11/17

This is a good base text for an introductory digital marketing course. It could be supplemented with current social media concepts and practices for third and fourth year students. It offers an overview of the structure of essential marketing.. read more

Reviewed by Laura Lott Valenti, Instructor of Marketing, Nicholls State University on 2/8/17

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The text adequately addresses the major and minor details of e-marketing and in some cases provide a “how-to” section, allowing practitioners to use it as a reference. One area missing for the classroom is an international comparison of.. read more

Reviewed by Michael Adams, Instructor, Chemeketa Community College on 2/8/17

The text is very comprehensive, compared to two other emarketing texts that I have used. Emarketing is a fast moving subject area, so it is challenging to cover all of the emerging aspects of this topic. The author manages to do this in a way.. read more

Reviewed by Barb Dodd, Adjunct Professor, Virginia Commonwealth University on 12/5/16

This book offers an overall perspective of e-marketing. Although app development and current technology has impacted e-marketing the text provides perspective. read more

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Reviewed by Dave Seng, Adjunct Professor, University of Arizona on 6/10/15

The text covers all areas of emarketing. Very thorough, complete, and comprehensive. read more